In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing.
A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to.
Together they discuss:
A/B testing in email marketing, websites, blogs, and video
How to use A/B testing in your business
Using A/B testing before making changes to different features of your business
In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels.
Together they discuss:
Reels and TikTok as viable marketing opportunities
Understanding how to use these tools
How Instagram Reels and TikTok are valuable for both your business and personal brand
In this episode of Marketing Mums, Ann and Anastassia share how they make the most out of every single learning experience.
Together they discuss:
Being adventurous in business
Getting the most out of reading
Attending and making the most of conferences
Involving your team
Exposing yourself to different types of content
In this special edition episode of Marketing Mums, Ann and Anastassia share how you can be the expert in your field, and how you can show that expertise through social media.
Be the expert - you know the most and are the most knowledgeable about what you do!
Always learning - staying cutting edge on the latest and greatest in your industry
Social Media - what you share matters, make it count
Blogs, Video and Podcasts - are all great ways to show you are the expert
Speaking at Events - think small and know you are the expert
LinkedIn, Facebook, Instagram, TikTok … the list goes on. In this episode of Marketing Mums, Ann and Anastassia answer the big question when it comes to social media: Which social platforms should your business be on? They share which platform is best based on your business. Additionally, they share tips on how to make the most of your chosen social media platform.
Today's actionable item is to claim your apple maps listing for your business.
Want to learn more about Social Media Marketing? Head over to our blog.
Small businesses across the country are struggling to find and keep employees. These same employees have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them.
In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers’ pain points are critical to tailor your sales and marketing practices.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia cover all types of content management: blogs, books, podcasts, videos, and more. They also share how to repurpose content across all platforms.
Today’s actionable item: Creating spreadsheets.
Create a spreadsheet with various ideas for content to help with future planning and publishing. Spreadsheets help with both creativity, covering your pain points and organization.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia discuss community management. They share different ways to connect with your community - both online and in person.
Today’s actionable item: Find your industry hashtags. Think about what hashtags really matter for your industry and use them. They’re a powerful tool for your business. Looking for help on finding your industry hashtags?
Read MoreIn this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials.
Today’s actionable item: create a template.
Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia address social media marketing. They share tips and tricks to optimize your engagement on social media - including what social sites are the best for your business and what time of day to post. They also explain engagement: how to follow up on posts to overall enhance your brand.
Today’s actionable item: look at your insights.
Read MoreDigital marketing changes by the minute. Here's what to expect in digital marketing in 2022.
In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content.
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