In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing.
A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to.
Together they discuss:
A/B testing in email marketing, websites, blogs, and video
How to use A/B testing in your business
Using A/B testing before making changes to different features of your business
In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels.
Together they discuss:
Reels and TikTok as viable marketing opportunities
Understanding how to use these tools
How Instagram Reels and TikTok are valuable for both your business and personal brand
In this episode of Marketing Mums, Ann and Anastassia share how they make the most out of every single learning experience.
Together they discuss:
Being adventurous in business
Getting the most out of reading
Attending and making the most of conferences
Involving your team
Exposing yourself to different types of content
LinkedIn, Facebook, Instagram, TikTok … the list goes on. In this episode of Marketing Mums, Ann and Anastassia answer the big question when it comes to social media: Which social platforms should your business be on? They share which platform is best based on your business. Additionally, they share tips on how to make the most of your chosen social media platform.
Today's actionable item is to claim your apple maps listing for your business.
Want to learn more about Social Media Marketing? Head over to our blog.
Small businesses across the country are struggling to find and keep employees. These same employees have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them.
In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers’ pain points are critical to tailor your sales and marketing practices.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia cover all types of content management: blogs, books, podcasts, videos, and more. They also share how to repurpose content across all platforms.
Today’s actionable item: Creating spreadsheets.
Create a spreadsheet with various ideas for content to help with future planning and publishing. Spreadsheets help with both creativity, covering your pain points and organization.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia address social media marketing. They share tips and tricks to optimize your engagement on social media - including what social sites are the best for your business and what time of day to post. They also explain engagement: how to follow up on posts to overall enhance your brand.
Today’s actionable item: look at your insights.
Read MoreDigital marketing changes by the minute. Here's what to expect in digital marketing in 2022.
In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia break down email marketing. They share how to fight subscriber forgetfulness while increasing mailing list numbers.
Today’s actionable item: create twelve email subjects. Start now - consider what emails you’re going to send over the next twelve months and create their subjects. Remember big and small holidays.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization.
First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it’s important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Organic SEO and Paid SEO.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites.
They share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses.
Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs.
This episode’s actionable item: cause marketing.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience.
Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends?
Read MoreMarketing Mums, Ann and Anastassia dive into marketing.
They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the 7 P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence.
Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can put to work in your business today.
Read MoreIn this episode of the Marketing Mums Podcast, Ann and Anastassia discuss being intentional with your marketing.
In order to truly master marketing, randomized ads and promotions won’t cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. Sometimes, having an outside opinion can help tremendously. There’s no shame in asking a third party to take a look at your website and social sites.
Read MoreIn this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand.
Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand.
Read MoreIn this episode of Small Business Connections, Ann talks with the Founder of The Non-Sleazy Sales Academy, Annie P. Ruggles. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.
Read MoreIn this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers.
Ann gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again.
Read MoreIn this episode of Small Business Connections, Ann talks with Eric Reed - CEO and Co-Founder of reed5group and frequent guest lecturer at IU Kelley School of Business. A Renaissance man whose expertise has been honed through a variety of perspectives, Eric’s success in business growth is rooted in his proven sales and marketing leadership and sophisticated marketing media strategies.
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