In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing.
A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to.
Together they discuss:
A/B testing in email marketing, websites, blogs, and video
How to use A/B testing in your business
Using A/B testing before making changes to different features of your business
In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels.
Together they discuss:
Reels and TikTok as viable marketing opportunities
Understanding how to use these tools
How Instagram Reels and TikTok are valuable for both your business and personal brand
LinkedIn, Facebook, Instagram, TikTok … the list goes on. In this episode of Marketing Mums, Ann and Anastassia answer the big question when it comes to social media: Which social platforms should your business be on? They share which platform is best based on your business. Additionally, they share tips on how to make the most of your chosen social media platform.
Today's actionable item is to claim your apple maps listing for your business.
Want to learn more about Social Media Marketing? Head over to our blog.
In this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them.
In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers’ pain points are critical to tailor your sales and marketing practices.
Read MoreDigital marketing changes by the minute. Here's what to expect in digital marketing in 2022.
In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content.
Read MoreIn this episode of Small Business Connections, Ann talks with the Founder of The Non-Sleazy Sales Academy, Annie P. Ruggles. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.
Read MoreThis week, take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann as she begins a conversation on all things marketing.
Ann Discusses:
The importance of networking
Different types of networking
Social media optimization
Sure, you could go to Wix, Squarespace or WordPress to build a website but is that going to be the answer for your specific needs? In this episode of Small Business Connections, Ann speaks to Dick Rabil of Slice® Works about all of the things most small business owners forget.
Read MoreBrian Loebig, of Loebig Ink, returns to ASMM Small Business Connections to discuss what's next in digital marketing. 2020 was a rollercoaster ride for small businesses. 2021 is shaping up to be equally unpredictable. So how are you going to take control of your digital marketing?
Read MoreIn this episode of Small Business Connections, Ann talks about avoiding scope creep, using emojis and how using EQ skills helps small businesses with HelloWoofy Founder and CEO, Arjun Rai. How often have you found yourself doing extra work for a client and wondered how exactly this happened? Arjun has a solution to this problem.
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