Become The Expert

In this special edition episode of Marketing Mums, Ann and Anastassia share how you can be the expert in your field, and how you can show that expertise through social media.

Be the expert - you know the most and are the most knowledgeable about what you do!
Always learning - staying cutting edge on the latest and greatest in your industry
Social Media - what you share matters, make it count
Blogs, Video and Podcasts - are all great ways to show you are the expert
Speaking at Events - think small and know you are the expert

The Complete Guide to Customer Pain Points

In this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them.

In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers’ pain points are critical to tailor your sales and marketing practices.

Business Marketing, Digital Marketing, Marketing PodcastAnn BrennanFebruary 7, 2022Marketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Social Media Marketing, Pain Points, Customer Pain Points, Why Are They Calling, Know Your Audience, Naughty Luna

What to Expect in Digital Marketing in 2022

Digital marketing changes by the minute. Here's what to expect in digital marketing in 2022.

In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content.

Business Marketing, Digital Marketing, Marketing PodcastAnn BrennanJanuary 3, 2022Podcast for Marketing, Business Advice, Social Media Marketing, Digital Marketing Live Content, Live Content Tips, Tiktok, Instagram Reels, Podcast, Starting a Podcast, Influencer Marketing

Diving Into Digital Marketing

In this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses.

Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs.

This episode’s actionable item: cause marketing.

Business Marketing, Marketing Podcast, Small Business MarketingAnn BrennanOctober 18, 2021Marketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Digital Marketing Basics, Social Media Engagement, Website Basics, Reputation Management, Community Management, Content Marketing, SEO, Cause Marketing

Know Your Audience

In this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience.

Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends?

Business Marketing, Marketing PodcastAnn BrennanOctober 11, 2021Marketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Understand Your Customers, Know Your Audience, Target Market, Pain Points

The Seven P’s of Marketing

Marketing Mums, Ann and Anastassia dive into marketing.

They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the 7 P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence.

Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can put to work in your business today.

Intentional Marketing

In this episode of the Marketing Mums Podcast, Ann and Anastassia discuss being intentional with your marketing.

In order to truly master marketing, randomized ads and promotions won’t cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. Sometimes, having an outside opinion can help tremendously. There’s no shame in asking a third party to take a look at your website and social sites.

Business Marketing, Marketing Podcast, Small Business MarketingAnn BrennanSeptember 27, 2021Marketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Intentional Marketing, Master Marketing, Copy Matters

Think Like A Marketer - Marketing Mums

In this first episode of Marketing Mums, Ann and Anastassia introduce the concept of marketing and share how thinking like a marketer can make a big difference in your bottom line.

Business Marketing, Small Business MarketingAnn BrennanSeptember 13, 2021Marketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Think Like A Marketer